The quality of your printed product is as important to your business as the design. The printed items associated with your business ie business cards, letterheads, flyers, brochures, annual reports and the like speak volumes to your customers. They reflect your business image and function as a reflection of your company standards.

It’s vital therefore, that you have good quality printing for all of your business items so you portray the right image to your customers. It is of little value paying for top design if the quality of the printed product itself is poor.

A good printer will be able to guide you through all aspects of the printing process-through pre-press, production, bindery and mailing. They will be able to advise you on key elements such as the correct paper weight for each job. A business card for example, needs to be printed on a higher quality card and printed on a press for an optimum finish.

Printing is a complex process that needs to be executed by a specialist for best results. Many quick-fix instant printers claim to be digital printers when in fact they are producing the end product using little more than a colour photocopier. The instant printer is a relatively inexpensive option but don’t be fooled by a cheaper price. Deal only with a printer who offers full colour offset printing particularly for bigger jobs as it is the premium of printing options. For smaller jobs such as flyers and leaflets, a digital press will suffice.

Kaleidoscope Design and Management can help you with all of your printing needs. We have years of experience working with printers and can find the best printer for your business products. For a confidential discussion on printing and or design simply call 0414 611 851 or click here to contact one of our consultants.